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2017 Show Report

  • Title   :   The 15th Seoul International Wines & Spirits Expo
  • Date & Time    :   April 27(Thur.) ~ 29(Sat.), 2017 / 3 days
  • Venue   :   Coex Hall C, Seoul, Korea
  • Organizer   :   Korea International Exhibition Co., Ltd
  • Sponsor   :   logoss4.jpg
  • Media Partner   :   Wine Review / Liquor Journal / Hotel & Restaurant / Wine21.com
  • Scale   :   10,348m²
  • Exhibitors   :   About 300 companies from 30 nations
  • Visitors   :   About 30,000 (Buyers 8,000)




Result Analysis


> Exhibitors

Venue Scale 10,348 m²
Exhibitor Scale Domestic Pavilion 195 companies 254 booths
International Pavilion 102 booths 92 companies from 23 countries


> Buyers



> Business type of buyers



> Interest of buyers



Seminar and Event


> Three Special Pavilions

■ Organic Wine Exhibition Hall (A Healthy Way to Enjoy Wine)
Date : April 27(Thur.)~29(Sat.)
Location : Special Zone in the exhibition Hall
Contents : As the interests in organic wine have dramatically increased in both local and worldwide wine industries, the number of people having a mania for organic wine has also steadily increased. In accordance of the trend, an exhibition hall specialized in organic wine will be set to present the definition of the organic wine along with that of biodynamic and natural wine, and information about international organic wine certification logo.
■ Red Wine Aroma Exhibition Hall (One Step Closer to Your Wine with Aroma)
Date : April 27(Thur.)~29(Sat.)
Location : Special Zone in the exhibition Hall
Contents : One of the essential steps to enjoy wine is to fully understand and feel aroma and bouquet of the wine with your nose. While wine produces numerous types of aroma and bouquet depending on its breed, producing area and the level of aging, at this time in SIWS 2017, classic aroma and bouquet of red wine will be introduced at the Red Wine Aroma Exhibition hall.
■ Discover New & Hot Wine
Date : April 27(Thur.)~29(Sat.)
Location : Special Zone in the exhibition Hall
Contents : ‘Discover New & Hot Wine’ will present new brands which were launched in last 12 months and which will be launched within next 6 month, and the event will also announce the lineup of the most anticipated wines of the year. It will be a great chance to check out the current trend of the wine market Tasting session will be organized exclusively to buyers on business days to promote brand-new items of the year.


> Seminars

■ Seminar & Contest Schedule in Conference Room
Date Time Room Subject
April 27(Thur) 14:00~14:50 Conference 308 Portugal Wine Master Class
(Sofia Salvador / Portugal Wine Academy)
10:00~12:00 Focus on the Temperature of Wine
(Korea Wine Association President, Jun-chul Kim)
15:00~15:50 Wine business Solutions in Korea
(Korea Wine Association Vice-president, Mi-ran UM)
April 28(Fri) 09:00~18:00 The 7th National College Sommelier Contest
■ Seminar Schedule in exhibition hall
Date Time Room Subject
April 27(Thur) 13:30~15:00 Class Room Meet the Sommelier (Half Past Tan Sommelier, Yoon-ju Yang)
April 28(Fri) 10:00~12:00 New Zealand Wine Seminar
(Sommelier Association of Korea Secretary-general, Su-min Jo)
13:00~15:00 Wines of Southern France
(WSA Wine Academy Director, Su-jin Park)
April 29(Sat) 10:00~12:00 Certificates and Jobs for Wine Industry
(Hee-sung Park, and WEST parties)
13:00~15:00 Hints for Sommelier Contests
(Half Past Tan Sommelier, Yoon-ju Yang)



2016 Show Report

  • Title   :   Seoul International Wines & Spirits Expo2016
  • Date & Time    :   2016. 4.21(Thur.) ~ 23(Sat.) / 10:00 ~ 18:00 (until 17:00 on 23rd)
                                - Business Day: 2016. 4.21(Thur.) ~ 22(Fri.) / 10:00 ~ 18:00
                                - Public Day: 2016. 4.23(Sat.) / 10:00 ~ 17:00
  • Venue   :   COEX Hall C, Seoul, Korea
  • Scale   :   10,348m²/ 271 companies and 343booths from 25countries
  • Organizer   :   Korea International Exhibition Co., Ltd
  • Sponsor   :  
  • Media Partner   :   Wine Review, Beer Post



 



  

Seminar Schdule


Date Time Room Subject
April 21(Thur.) 10:00 ~ 12:00 Conference 307
What is Natural Wine (Geonseop Han / Korea Sommelier Association)
13:00 ~ 14:00 Heineken Star Serve 5 Step (Heineken Korea)
13:00 ~ 14:30 Conference 308
Great American Craft Beer (Mark Snyder, Ryan Hilliard)
April 22(Fri.) 11:00~12:00 Conference 307
Cork and Stopper(Joon-Chul Kim / Korea Wine Association)
12:00~13:00 Successful Strategy for Management of Wine Dining Culture (Minsoo Kim / Daejeon Branch Manager of Korea Wine Association)
14:00~16:00 Great Wine Seminar (Enterprise Greece)
09:00~18:00 Conference 308
The 6th National College Sommelier Contest
10:00~12:00 Conference 317
Madeira Master Class (Moonsong Banb / WSET Diploma)
13:00~14:00 Heineken Star Serve 5 Step (Heineken Korea)
15:00~16:30 Craft Beer Quality Control (Hoon Seong / Breworx)

 


 

 

What is Natural Wine

  • Date       :April 21(Thur.) / 10:00 ~ 12:00
  • Location :Conference 307
  • Speaker   Geonseop Han / Education Manager of Korea Sommelier Association
  • Contents :- Understanding what is Organic, Biodynamic and Natural wine
     - Character of natural wine and its development




Heineken Star Serve 5step

  • 1st Session  :April 21(Thur.) / 13:00 ~ 14:00 / Conference 307
  • 2nd Session :April 22(Fir.) / 13:00 ~ 14:00 / Conference 317
  • Speaker        Franck Evers (Heineken Global Draught Master)
  • Contents      :5 steps to pour Heineken draft beer with the best quality




Great American Craft Beer Seminar

  • Date        :April 21(Thur.) / 13:00 ~ 14:30
  • Location  :Conference 308
  • Speaker    :Mark Snyder (Overseas Market PR Manager of The American Brewers Association)
    - Ryan Hilliard (Owner and Brew-Master of Hilliard's Beer)
  • Contents : - Introduction to craft beer industry of U.S.A.
      - New trend of U.S.A. craft beer market
      - Brewing technology and base material of craft beer
      - Tasting and discussion session with American craft beer samples




Cork and Other Stopper

  • Date       :  April 22(Fri.) / 11:00 ~ 12:00
  • Location :  Conference 307
  • Speaker   :   Joon-chul Kim / Chairman of the Korea Wine Association
  • Contents : Study about cork, that seals wine bottles, and its process of manufacture and compare it with
                                     the brand-new screw cap pros and cons.




Successful Strategy for Management of Wine Dining Culture

  • Date      April 22(Fri.) / 12:00 ~ 13:00
  • LocationConference 307
  • Speaker   :  Minsoo Kim / Daejeon Branch Manager of Korea Wine Association
  • Contents : Find out about management strategy of Daejeon, where has become the wine Mecca with wine dining culture.




Greek Wine Seminar

  • Date      April 22(Fri.) / 14:00~16:00
  • LocationConference 307
  • Speaker   :  Nikos Panidis AIWS (Wine Educator, Wine Writer)
  • Contents : LIST OF WINES
          Wine No 1: Domain Spiropoulos Mantinia
          Wine No 2: Klepsidra, Samartzis
          Wine No 3: Santorini Sigalas
          Wine No 4: Kallisti Reserve Boutari
          Wine No 5: St. George Nemea
          Wine No 6: Earth and Sky
          Wine No 7: Domain Mega Spileo Red
          Wine No 8: Vinsanto Sigalas




The 6th National College Sommelier Contest

  • Date      April 22(Fir.) / 09:00 ~ 18:00
  • Location : Conference 308
  • Speaker   :  Korea Sommelier Association
  • Contents : The 6th National College Sommelier Contest is organized by Korea Sommelier Association and National Sommelier Contest
                                     Organizing Office. This contest will select best college sommelier in Korea. The contest will evaluate qualifications as a
                                     sommelier from theoretical knowledge to blind tasting, service technique.




Madeira Master Class

  • Date       :April 22(Fri.) / 10:00 ~ 12:00
  • Location :Conference 317
  • Speaker   :  Munsong Bang / WSET Diploma
  • Contents : - Temperature and character of Madeira
          - Understanding style of Madeira fortified wine
          - Tasting 5 kinds of Madeira




Craft Beer Quality Control

  • Date       :April 22(Fri.) / 15:00 ~ 16:30
  • Location :Conference 317
  • Speaker   :  Hoon Seong / Director of Breworx
  • Contents : - What is Quality of Beer?
          - Quality Control of Beer
          - Craft Brewery QC
          - Craft Brewery Yeast Control
          - Case study




Daily Red Wine for Daily Food

  • Date       :April 21(Thu.)  ~  April 22(Fri.) / 11:00~13:00, 14:00~16:00
  • Location :Daily Red Wine Open Stage in Hall
  • Only for Wine Business
  • How to participate : - Reservation or onsite application
                          - Reservation: Apply by comment on Wine Review blog(blog.naver.com/winerefresh)
                          - Small gifts for first come 100 people
                          * Inquiry: Wine Review Marketing Dep. 02-394-7284 / marketing@winereview.co.kr


  • Daily Red Wine Special Event Schedule
Date Time Subject Notice
April 21(Thur.) 1st: 11:00~13:00 Daily Red Wine for Daily Food
Reservation / Onsite Participation
April 22(Fri.) 2nd: 14:00~16:00

 


 

 

Beer symposium : The Right to Drink a Decent Beer

  • Date        April 21(Thur.) / 13:00 ~ 16:00
  • Location  Beer Classroom in Hall C
  • Overview :Beer Symposium will invite beer industry professionals in Korea and discuss the subject, ‘The Right to Drink a Decent Beer’.
                                       The symposium will check about current beer market from manufacturing, distribution, wholesale to policy
                                       and seek for ways to develop the future market stably.
  • Contents : 1. Beer Industry Policy : Study and discussion about beer tax system that enables distribution of small brewery’s beer
          2. Vision of Local Brewery : Various aspects of beer market with TV broadcasting and strategy for local craft brewery with using
                                                                              these sources

          3. Global Trend of Craft Beer : Comparing beer markets of America, Japan and Korea, and proposal for
                                                                                  market revitalization

          4. Beer Shop Start-up Consulting : One-point lesson to start pub, tap-house, bottle-shop with management consultant with
                                                                                        real experiences

          5. Build and Role of Beer Community : Lives of beer lover and trend in communities
          6. American Craft Brewer : Keyword and prospect of American craft beer market in 2016


  • Beer Class Room Schedule
Date Time Subject
April 21(Thur.) 13:00 ~ 14:00 Beer Symposium: The right to drink a decent beer (Beer Post)
14:00 ~ 15:00
15:00 ~ 16:00
April 22(Fri.) 15:30 ~ 16:30 What is Magpie Brewing Company? Meeting with Magpie Brand Founder and Head Brewer
April 23(Sat.) 10:30 ~ 12:00 Introduction to Beer Style and Food Pairing (Kyeongmin Kwon)
13:00 ~ 14:00 Beer Talk Concert: Let’s Have a Beer Power (Beer Post)
14:00 ~ 15:00
15:00 ~ 16:00
16:00 ~ 17:00

 

 

 



What is Magpie Brewing Company?

  • Date       :April 22(Fri.) / 15:30 ~ 16:30
  • Location :Beer Classroom in Hall C
  • Speaker  : Matthew Miller(Head-Brewer of Magpie Brewery)
  • Contents : Meeting with Magpie Brand Founder and Head Brewer
         - Short introduction to Magpie, its brand and history
         - Meeting with our brewery team
         - Presentation of Magpie core beer and seasonal beer
         - Q&A




Introduction to Beer Style and Food Pairing

  • Date       :April 23(Sat.) / 10:30 ~ 12:00
  • Location :Beer Classroom in Hall C
  • Speaker  : Kyeongmin Kown / Beer Sommelier
  • Contents : This seminar is for beer starter. It will deal with common sense of beer, beer styles, brilliant tips to enjoy beer,
                                     tasting know-how to find my own beer and food pairing with beer.




Beer talk concert – Let’s Have a Beer Power

  • Date       :April 23(Sat.) / 13:00 ~ 16:00
  • Location :Beer Classroom in Hall C
  • Overview: This is the time of beer, for beer and by beer with various beer professionals like writer, beer sommelier, brewer, etc.
                                     Enlighten your potential love of beer and become a beer lover.
  • Contents : 1. Writer Essay : Wisdom for choosing beers from a supermarket! Talk about how to fall in love with beer.
          2. Guide for Beer Style : Talk about beer style and how to drink.
          3. German Beer Purity Law 500 years Anniversary Lecture : Talk about Beer Purity Law and German beer.
                                           – April 23 is the day of 500th anniversary of German Beer Purity Law.

         * Special Guest : Brewer lecture from American craft brewery


  • Beer Open Stage Schedule
Date Time Subject
April 21(Thur.) 14:30 ~ 15:30 Heineken Draught Innovation Brew lock System (Heineken Korea)
16:00 ~ 17:00
April 22(Fri.) 14:30 ~ 15:30 Heineken Draught Innovation Brew lock System (Heineken Korea)
16:00 ~ 17:00
April 23(Sat.) 11:30 ~ 13:00 Beer Pod-Cast Open Broadcast - No Beer, No Life (Beer Master Club)
13:15 ~ 14:15 Heineken Draught Innovation Brew lock System (Heineken Korea)
14:30 ~ 15:30 Somersby Sampling and My Bottle Give-out Event (BK Co., Ltd.)
15:45 ~ 16:30 Heineken Draught Innovation Brew lock System (Heineken Korea)




Heineken Draught Innovation Brew lock System

  • 1st Session  :April 23(Sat.) / 10:30 ~ 12:00
  • 2nd Session :Beer Classroom in Hall C
  • 3rd Session :Beer Classroom in Hall C
  • Location      :Beer Classroom in Hall C
  • Host             :Beer Classroom in Hall C
  • Contents      :

    Time-locked Draft! Heineken Draft served by Brew Lock Heineken, the No.1 premium beer, introduces the innovative draft system to Korea, Brew Lock, which pours the exact moment of brewery in Amsterdam.
    Heineken innovated the keg itself so that beer poured in a brewery cannot be touched or contaminated by any other impurities and foreign matters until it pours to customer’s glass. With this system, Heineken draft beer will taste exactly same as the one poured in the brewery in Amsterdam.





Beer Pod-Cast Open Broadcast - No Beer, No Life

  • Date         :April 23(Sat.) / 10:30 ~ 12:00
  • Location   :Beer Classroom in Hall C
  • Speaker    :Beer Classroom in Hall C
  • Contents   : Past, Present and Future of Korean Beer
                                         - Past of Korean Beer Market : Big beer market and beginning of Korea microbrewery
                                         - Past of Korean Beer Market : Beginning of imported beers
                                         - Present of Korean Beer Market : Grow of imported beer and Korean craft beer
                                         - Present of Korean Beer Market : Present beer market growth and reason
                                         - Present of Korean Beer Market : Current state of beer market and lights and darkness
                                         - Future of Korean Beer Market : Future prospect and where to move forward




Somersby Sampling and My Bottle Give-out Event

  • Date         :April 23(Sat.) / 14:30 ~ 15:30
  • Location   :Beer Open Stage
  • Host          :BK Co.,Ltd
  • Contents   :Somersby sampling and My Bottle give-out event





2015 Show Report

  • Title : 2015 The 13th Seoul International Wines & Spirits Expo
  • Date : April. 23rd (Thur.) ~ 25th (Sat.) / 3days
  • Venue : COEX Hall B, Seoul, Korea
  • Organization : Korea International Exhibition Co., Ltd
  • Sponsor :  
  • Scale : 7,776㎡
  • Exhibitors : 251 companies and 302 booths from 17 countries
  • Visitors : Total 21,272 (Buyer 6,093)
  • Media Partner : Wine Review


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